Our brand, 长寿花(Longevity Flower), represents “long-life” and symbolises our ambition to provide healthy and quality products to our customers. We have positioned our 长寿花(Longevity Flower) product as a healthy edible corn oil product targeting at mid-to-upper class consumer markets with higher levels of disposable income. Since its launch in July 2006, 长寿花(Longevity Flower) was named 中国驰名商标(China Well-Known Trademark), and was awarded with 全国玉米油知名品牌(China Famous Brand for Corn Oil) and 中国食用油行业最具影响力十大品牌(China Top 10 Most Influential Brands in the Edible Oil Industry). We believe that we have been successful in associating the image of healthy and quality product and lifestyle to our brand 长寿花 (Longevity Flower).

 

　　 　　

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Since the launch of our 金银花(Gold & Silver Flower) product in the second half of 2006, we have positioned it as a second line edible corn oil product mainly targeting at the mid-to-lower class markets.